Luis Alberto Suárez Bracho
Tennis coach | Author of “The Intention” | Creator of the app “Mental Tennis”
Luis is a tennis coach with an international background focused on the player’s full development. Throughout his career, he has integrated technique, philosophy, and high-performance psychology to help athletes express their true potential on the court.
With experience in high-performance clubs across Spain, France, the United States, and the Netherlands, he has worked with both developing players and national-level competitors.
He is the author of Tennis Intention, a book that offers a radically human approach to tennis—one where intention, sound, rhythm, and creativity matter more than struggle or results. This philosophy also comes to life through his app, Mental Tennis, designed to train decision-making through associative and dynamic thinking. His work aims to help players break free from limiting mental patterns and reconnect with the joy of playing.
❝ Tennis is not just competition – it is creation, presence, and expression. — L.S. Bracho
About
The Intention: The New Tennis
The Intention gives a new outlook on how we understand and play tennis. Written by renowned coach Luis Suárez Bracho, this powerful work redefines tennis as a space of communication, self-discovery, and emotional presence.
Rather than focus solely on technique, The Intention dives into the mindset behind every movement. It invites players, coaches, and parents to go beyond repetition and performance to explore the deeper why behind every shot, every match, every moment on court.
Through honest reflections, real-world stories, and a fresh approach to learning, Suárez Bracho reveals how intention shapes not just our tennis, but our lives. Each chapter offers a window into a more thoughtful, grounded way to play: one that connects body and mind, movement and meaning.
This is your invitation to play more consciously with clarity, empathy, and purpose.
Tennis Intention is for those ready to elevate their game from the inside out. It’s for those who know the court is more than a place of competition; it’s a place of becoming.
Mission
To guide players, coaches, and seekers toward a deeper connection with the game by fostering awareness, presence, and purpose in every movement, turning tennis into a space for growth, clarity, and authentic self-expression.
Vision
To reshape how the world experiences tennis where each point played becomes a mindful act, each match a transformative journey, and the court a place of emotional alignment, personal discovery, and meaningful human connection.
The Real Way of Playing
The right way is to play with awareness, trust, and presence. On the court and in life, we thrive not through domination, but through communication. This is tennis as self-expression, not performance. A practice where each point reflects who we are and how we choose to show up.
Conscience
Tennis reflects who we are. When we step onto the court with conscience, we act not from pressure, but from alignment. It’s about awareness of our choices, honesty in our actions, and honoring the deeper purpose behind how we play.
Mindfulness
True performance begins with presence. Mindfulness in tennis isn’t just focus—it’s a full-body experience of the now. When players are mindful, each movement becomes meaningful, distractions fade, and the court transforms into a space of freedom, balance, and flow.
Clarity
Clarity is the quiet force behind every intentional shot. It’s not about knowing what to do next—it’s about knowing why. When players reconnect with clarity, frustration lifts, rhythm returns, and the game becomes an expression of trust, not tension.
